deCypher said:

Unconditional love is not always maximally beneficial to the self, and that's the problem.

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Icelander said:

switch in perception of the masses will come out of necessity rather then choice.

I don't think you are aware of the power of our basic survival nature and human ignorance of cause and effect. Any switch that would happen would reverse, as it always seems to, as soon as the pressure was off.

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deCypher said:

Yeah I guess I just don't see an advantage to undergoing this salvific transformation if it won't allow me to maximally benefit myself.  I definitely support others becoming less self-serving by submerging their individuality into the Collective but IMO they are restricting their freedom and full potential by doing so.

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Haha, I won't lie and say my self-interest isn't guiding me at times. I'm attempting to make such a transformation, and I suspect there will be some benefits to such submersion. Only time will.