ThirdEyeOpening said:

Grolsh is way better than Heineken and Becks.

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tiny_rabid_birds said:

jewunit said:

To me nothing beats a good Belgian White.

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blue moon? a little orange peel and coriander? blue moon is tasty, but it seems like a bit of a girly beer.

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jewunit said:

Blue Moon yes because it's easily accessible. But Blue Moon is honestly bad when it comes to Belgian Whites. And to those who call it a girly beer I tell them to drink it. It tastes good, and there's really nothing girly about it at all. Just leave the orange out if you want, it still tastes fucking good.

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matt said:

for sure.

I've already polished off about 3 glasses and it's only been a half hour.

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killme said:

I'm having some friends over tonight so I just bought 4 of these motherfuckers...Have them all in the deep freeze right now.

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tiny_rabid_birds said:

jewunit said:

To me nothing beats a good Belgian White.

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blue moon? a little orange peel and coriander? blue moon is tasty, but it seems like a bit of a girly beer.

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supra said:

too bad they dont put good beer in those mini kegs, or id be all over it, heineken is nasty...

peace

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Quote:

For Heineken, the tradition is different. Heineken is a brilliant example of the thinking that made the Dutch a minor world
power in the 17th and 18th centuries. Faced with a small country surrounded by sometimes hostile neighbors that had invaded
numerous times, the Dutch took to the seas and the rivers to trade, and built a rich empire. In that spirit, Gerard Adriaan
Heineken purchased an operating brewery and built it into an exporting giant.

Today, Heineken is the world's second largest brewery. Dan Tearno, VP of Corporate Affairs for Heineken USA, told me another fact
that I found even more interesting. "Heineken sells more beer outside its home country than any other brewer. It is sold in over
170 countries. It is the most international brand in the world." Through purchases of national breweries, Heineken is now the
largest brewer in Italy and Poland, and when its purchase of Cruzcampo goes through, it will be the largest brewer in Spain. And
you thought it was just Dutch!


Heineken's demographic base in the US is about as broad as the beer's world market. With a history of US importation going back to
1894, and 66 straight years of post-Repeal imports, Heineken has built strong position of familiarity here. Dan Tearno talks of
the brand's broad appeal with pride. "Our demographics are very broad. We have a very strong Caucasian franchise, but we're strong
in the African-American and Latino demographics as well. Regionally, we're strongest in the northeast."

On the shelf, Heineken is priced more like a microbrew than a domestic light beer. Faced with the choice, why would a consumer
pick Heineken? "Not to put too fine a point on it," says Tearno, "but we've been brewed with pride since 1873. That's a little
better than "brewed with pride since 1988." It's a deserved reputation for high quality and dependability. Freddie Heineken says a
bad bottle of Heineken is a personal insult. We have as high-quality a group of production people as any other brewery in the
world. And we have the A-yeast, a proprietary strand first isolated in 1873 by a student of Louis Pasteur, that we're still using
today."

Mention Heineken this year, of course, and anyone in the beer biz will immediately blurt out "Corona's bigger now!" That's true in
the US, though Heineken remains quite comfortably larger in the world market. But it overlooks the fact that while Corona may have
overtaken Heineken's long-held spot as the best-selling imported beer in America, the Dutch Treat is still growing at a rapid
pace. Dan Tearno again: "The brand is growing strongly in the metro areas. It's less-developed in the west, but that's the
fastest-growing region in the country right now for Heineken sales. Every region is growing, but they've got a higher percentage
growth. Heineken USA is growing at an accelerating pace."

That says a lot for the brand, considering Corona's strength with the growing Latino demographic. The rising import beer tide is
lifting everyone's boats, and while one brand may lift more than another for a while, no one is hurting. Certainly not Heineken
USA, according to Tearno. "If you look back over last year's profits, we grew 29%, and we grew 7% in volume." Not too shabby by
any standards.

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breakableweed said:

Since when does "best-selling" necessarily mean something's good?

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