Quote:

They Live is a 1988 American science fiction-horror film directed by John Carpenter, who also wrote the screenplay under the pseudonym Frank Armitage (this is also the name of one of the characters in the movie). Part science fiction horror and part dark comedy, the film echoed contemporary fears of a declining economy, within a culture of greed and conspicuous consumption common among Americans.

The film follows a nameless drifter referred to as "Nada", who discovers the ruling class within the moneyed elite are in fact aliens managing human social affairs through the use of a signal on top of the TV broadcast, concealing their appearance and subliminal messages in mass media.

Plot

A nameless unemployed drifter, referred to as "Nada" (Roddy Piper), finds construction work in Los Angeles and befriends fellow worker Frank Armitage (Keith David), who leads him to a local shantytown soup kitchen. There Nada notices strange activity around the church; a blind preacher rouses others to awaken, a police helicopter scouts them overhead and a homeless drifter (George Buck Flower) complains when the TV signal is continually interrupted by a bearded man informing about those in power. Nada discovers the church is a front: the choir is actually an audio recording next to scientific apparatus, while cardboard boxes fill the room. Nada finds another box hidden in the wall but escapes when the preacher catches him. At night, police bulldoze the shantytown and attack its fleeing inhabitants. Nada returns in the morning to find the church empty, but procures the untouched hidden box. At an alleyway he opens it to find it contains black sunglasses and takes a pair.

Nada discovers the sunglasses are special; looking through them he sees the reality of the bleak world. The media and advertising actually contain totalitarian commands of obedience and conformity in consumerism, to control an unwitting human population (in the case of paper money, it is shown to be a piece of paper with the words "THIS IS YOUR GOD"). Many with authority and wealth are actually humanoid aliens with grotesque skull-like faces. At a store Nada confronts an alien woman and she speaks into a wristwatch notifying others about him. Two alien police officers apprehend Nada but he kills them, taking their guns and going on a shooting spree against aliens in a bank, while one vanishes using its wristwatch. Nada escapes, destroying an alien flying camera and taking Cable 54 assistant director Holly Thompson (Meg Foster) hostage. At her hill-top home, Nada tries convincing her of the truth while suffering a headache from the glasses. Instead, Holly knocks him through her window and calls the police. Nada tumbles down and escapes, leaving his belongings behind.

Nada returns to the alleyway and saves the sunglasses box from a garbage truck. Frank meets him to hand him his wage, but wishes for no further involvement as Nada is now a wanted man. Nada is forced to fistfight Frank to make him wear the glasses. After he finally does, the two rent a hotel to discuss their predicament. Gilbert (Peter Jason), a member of the shantytown, notifies them about a secret meeting with other activists. There, Nada and Frank are given updated contact lenses to replace their glasses. They learn from the bearded man's broadcast that the aliens control Earth as their third world, causing global warming as they deplete its resources before moving onto other planets. The aliens use a signal to camouflage themselves; destroying its source will allow everyone on Earth to see their true form. Frank is given an alien wristwatch, a complex radio and teleportation device. Holly appears, apparently joining the cause and apologizes to Nada. However the police attack the meeting, killing anyone in sight, while Nada and Frank are cornered fighting their way out. Frank accidentally opens a temporary portal by throwing the watch, through which the two jump into a network of underground passages.

The two find the aliens in a grand hall celebrating with their elite human collaborators. The homeless drifter from earlier, now a well-dressed collaborator, believes the two to be collaborators as well. He takes them on a tour of the passages, revealed to link the alien society, including a space travel port. A further passage leads to the basement of Cable 54 station: the source of the signal. The collaborator escapes by teleporting as the two attack their way through the building to find the broadcaster on the roof, meeting Holly and taking her along. As Nada climbs to the signal broadcaster, disguised as a satellite dish, Holly kills Frank. Revealed to be a collaborator, she takes aim at Nada along with an alien police helicopter, persuading him to stop. Nada drops his gun, but then retrieves a hidden pistol from his sleeve and kills Holly. He then shoots and destroys the broadcaster before being killed by the aliens, giving them the finger as his last gesture. With the signal destroyed, humans discover the aliens in their midst.

Box office

The film opened on November 4, 1988 debuted at #1 at the Box office and remained #1 for 3 Weeks grossing $4,827,000 (USA) during its opening weekend, ahead of such films as the U2 documentary Rattle and Hum.  The film had a total domestic gross of $13,008,928 (USA) on an estimated $3-4 million budget.  Carpenter is on record as attributing the film's initial commercial failure to result from an audience "[those] who go to the movies in vast numbers these days don't want to be enlightened".

Legacy

The film was ranked #18 on Entertainment Weekly magazine's "The Cult 25: The Essential Left-Field Movie Hits Since '83" list.  Rotten Tomatoes ranked the fight scene between Roddy Piper's character, John Nada, and Keith David's character, Frank Armitage, seventh on their list of the "The 20 Greatest Fights Scenes Ever".

The fight between Jimmy and Timmy in the South Park episode "Cripple Fight" is almost a shot-for-shot recreation of the fight between Nada and Frank.

When Nada enters the bank, he proclaims, "I have come here to chew bubblegum and kick ass...and I'm all out of bubblegum." The line has become embedded in popular culture and is referenced regularly in the Duke Nukem series of video games by the main protagonist, a parody of 80s macho action heroes.

Jonathan Lethem called They Live one of his "favorite movies of the eighties, hands down," and wrote a book-length homage to it for Soft Skull Press's Deep Focus series.

Shepard Fairey also credits the movie as a major source of inspiration, sharing a similar logo to his "OBEY" campaign. “They Live was … the basis for my use of the word ‘obey,’” Fairey said in a statement. “The movie has a very strong message about the power of commercialism and the way that people are manipulated by advertising.”

Home Media Releases

On November 6, 2012 Shout! Factory will release a Collector's Edition of the film on both DVD and Blu-ray.


(wikipedia)

---