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InvisibleSilversoul
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Viva Capitalism!
    #4596358 - 08/29/05 09:45 PM (11 years, 4 months ago)

http://edition.cnn.com/2005/WORLD/americas/08/29/che.guevara.reut/index.html

Quote:

HAVANA, Cuba (Reuters) -- With his picture on rock band posters, baseball caps and women's lingerie, Marxist revolutionary Che Guevara is firmly entrenched in the capitalist consumer society that he died fighting to overturn.

The image of the Argentine-born guerrilla gazing sternly into the distance, long-hair tucked into a beret with a single star, has been an enduring 20th century pop icon.

The picture -- taken by a Cuban photographer in 1960 and printed on posters by an Italian publisher after Guevara's execution in Bolivia seven years later -- fired the imagination of rioting Parisian students in May 1968 and became a symbol of idealistic revolt for a generation.

But as well as being one of the world's most reproduced, the image has become one of its most merchandised. And Guevara's family is launching an effort to stop it. They plan to file lawsuits abroad against companies that they believe are exploiting the image and say lawyers in a number of countries have offered assistance.

"We have a plan to deal with the misuse," Guevara's Cuban widow Aleida March said in an interview.

"We can't attack everyone with lances like Don Quixote, but we can try to maintain the ethics" of Guevara's legacy, said March, who will lead the effort from the Che Guevara Studies Center which is opening in Havana later this year.

"The center intends to contain the uncontrolled use of Che's image. It will be costly and difficult because each country has different laws, but a limit has to be drawn," the legendary guerrilla's daughter, Aleida Guevara, told Reuters.

Swatch has used Guevara on a wristwatch. Advertising firms have used his image to sell vodka. Supermodel Gisele Bundchen even took to the runway in Brazilian underwear stamped with Che's face.

Guevara collectibles -- from Zippo lighters to belt buckles and key chains -- can be bought online at thechestore.com.

But a successful copyright lawsuit against Smirnoff vodka in Britain in 2000 set the precedent for legal action, establishing ownership of the photographic image.

Lawyers say it will be an uphill struggle to deter non-photographic use of such a widely reproduced image, other than in countries like Italy where laws protect image rights.

The famous picture was shot by Alberto Diaz, a fashion photographer better known as Korda, at a funeral for victims of the explosion of a French freighter transporting weapons to Cuba one year after Fidel Castro's revolution triumphed with the help of Guevara.

Korda's group photograph was not printed by his newspaper the next day. Seven years later, when Italian publisher Giangiacomo Feltrinelli showed up looking for a cover picture for an edition of Che's "Bolivian Diary," Korda gave him two prints for free.

Guevara was captured six months later in the Bolivian jungle, where his bid to start an armed peasant revolution ended in fiasco. On news on his death, Feltrinelli cropped the photo and published large posters that quickly sold 1 million copies.

The guerrilla fighter was transformed into martyr, pop celebrity and radical chic poster boy.

Korda said he never received a penny from Feltrinelli.

But a year before his death in 2001, the photographer won a lawsuit against London agency Lowe Lintas for unauthorized use of the picture in a Smirnoff vodka advertising campaign. The Smirnoff brand is now owned by Britain's Diageo.

Korda later donated the $70,000 award to children's health care in communist Cuba.

Razi Mireskandari, the London lawyer who filed the copyright case, said Korda worried that the image of Che, who did not drink, was being trivialized by its use in promoting a alcoholic beverage that bore no relation to Cuba or his political message.

"We felt there were so many people you could take action against that we had to start somewhere," Mireskandari said. "The plan of action was to target one of these, which was Smirnoff, and then, when we got the judgment, we were going to go against everyone else," he said in a telephone interview.

After the photographer's death, his heirs never contacted the lawyer for further action and are disputing among themselves copyright ownership of the famous picture.

Korda's daughter Diana Diaz has continued to fight political misuse of the picture.

In 2003 she won a lawsuit against a Paris-based press rights group for using the Che photograph in a poster campaign aimed at dissuading French tourists from vacationing in Cuba after the jailing of 29 dissident journalists.

Reporters Without Borders had superimposed Che's face on a picture of a baton-wielding riot policeman. The caption said: "Welcome to Cuba, the world's largest jail for journalists."

Che fever was stoked last year by "The Motorcycle Diaries," a film about his eye-opening trip through poverty-stricken countries of South America as a medical graduate.

Even Cuba sells Che's image. Postcards and posters of Guevara playing golf at the Country Club shortly after the overthrow of dictator Fulgencio Batista in 1959 are popular with tourists.

So are Cuban banknotes issued when Guevara was Central Bank governor, simply signed "Che."




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OfflineRedstorm
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Re: Viva Capitalism! [Re: Silversoul]
    #4596547 - 08/29/05 10:38 PM (11 years, 4 months ago)

The use of his likeness on merchandise is a shame, not because I give a shit about him as a man, but because the fact that people will wear the face of a murderer on their chests without knowing who he is.


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InvisibleRandalFlagg
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Re: Viva Capitalism! [Re: Silversoul]
    #4597273 - 08/30/05 01:00 AM (11 years, 4 months ago)

How ironic that free-market profiteers are making money off of the likeness of a Leftist revolutionary.


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InvisibleSilversoul
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Re: Viva Capitalism! [Re: RandalFlagg]
    #4597552 - 08/30/05 02:05 AM (11 years, 4 months ago)

Quote:

RandalFlagg said:
How ironic that free-market profiteers are making money off of the likeness of a Leftist revolutionary.



Just think how Che would feel about it if he were around. It'd be like the ultimate punishment. Poetic justice in action.


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OfflineRedstorm
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Re: Viva Capitalism! [Re: Silversoul]
    #4597555 - 08/30/05 02:06 AM (11 years, 4 months ago)

I'm sure he would get angry, which would cause him to kill a bunch of helpless people.


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Invisiblebukkake
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Re: Viva Capitalism! [Re: Redstorm]
    #4598186 - 08/30/05 07:14 AM (11 years, 4 months ago)

With his lance. The Che trend will die as soon as the pink shirt epidemic does. Both on their own, mind you.


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OfflineGazzBut
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Re: Viva Capitalism! [Re: Redstorm]
    #4598253 - 08/30/05 07:59 AM (11 years, 4 months ago)

If you think its bad that Che is on a T-shirt how do you cope living in a country thats been run by murdering thieves since pretty much the beginning?


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OfflinePhred
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Re: Viva Capitalism! [Re: GazzBut]
    #4598275 - 08/30/05 08:21 AM (11 years, 4 months ago)

Whoa! Redstorm lives in England? I did not know that.




Phred


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OfflineGazzBut
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Re: Viva Capitalism! [Re: Phred]
    #4598279 - 08/30/05 08:24 AM (11 years, 4 months ago)

Whether Redstorm lives in the US or the UK my comment still holds true...


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OfflinePhred
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Re: Viva Capitalism! [Re: GazzBut]
    #4598378 - 08/30/05 09:52 AM (11 years, 4 months ago)

If your comment holds true and you live in the UK, then I would imagine Redstorm copes with living in a country that's been run by murdering thieves since pretty much the beginning in a manner not too dissimilar to that which you yourself employ.



Phred


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InvisibleRandalFlagg
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Re: Viva Capitalism! [Re: Phred]
    #4598516 - 08/30/05 11:27 AM (11 years, 4 months ago)

Redstorm lives in the U.S.


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Offlinedaimyo
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Re: Viva Capitalism! [Re: GazzBut]
    #4598572 - 08/30/05 12:08 PM (11 years, 4 months ago)

Has any major country not been run by murdering thieves since its inception?


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"I have sworn upon the altar of God eternal hostility against every form of tyranny over the mind of man."


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InvisibleSilversoul
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Re: Viva Capitalism! [Re: daimyo]
    #4598579 - 08/30/05 12:11 PM (11 years, 4 months ago)

Quote:

daimyo said:
Has any major country not been run by murdering thieves since its inception?



Not any country that has lasted long. Murder and theft have been some of the basic elements of governance since the beginning of civilization.


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Offlinezappaisgod
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Registered: 02/11/04
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Re: Viva Capitalism! [Re: Silversoul]
    #4599618 - 08/30/05 05:57 PM (11 years, 4 months ago)

Quote:

Paradigm said:
Quote:

RandalFlagg said:
How ironic that free-market profiteers are making money off of the likeness of a Leftist revolutionary.



Just think how Che would feel about it if he were around. It'd be like the ultimate punishment. Poetic justice in action.




My 10 to your 1 he would sue for royalties. For the movement you know


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Offlinezappaisgod
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Re: Viva Capitalism! [Re: daimyo]
    #4599634 - 08/30/05 06:02 PM (11 years, 4 months ago)

Quote:

daimyo said:
Has any major country not been run by murdering thieves since its inception?




This one. Canada. Australia (run by not inhabited). India.


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OfflineBanJankri
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Re: Viva Capitalism! [Re: Redstorm]
    #4600961 - 08/30/05 10:57 PM (11 years, 4 months ago)

:heart: Hasta la victoria siempre :heart:


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Just let everything flow, just flow right to the center of everything. You gotta turn off your mind and relax, and then just float downstream...


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InvisibleAlex213
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Registered: 08/22/05
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Re: Viva Capitalism! [Re: Redstorm]
    #4601884 - 08/31/05 02:05 AM (11 years, 4 months ago)

but because the fact that people will wear the face of a murderer on their chests without knowing who he is.

True, but then again he hasn't caused anywhere near as many innocent deaths as George Bush. And he did something that George Bush wouldn't dream of in his wildest fantasies - he actually put his ass on the line and went and fought himself.

It's very hard to imagine if Che had been around he would have thought of cowering in a nuclear proof bunker a mile deep on Sep 11.


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Invisibleafoaf
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Re: Viva Capitalism! [Re: Silversoul]
    #4602620 - 08/31/05 08:16 AM (11 years, 4 months ago)

they'll need to start with Cuba first...

they sell those fucking shirts everywhere.

and I'm sure the candians and italianos aren't
buying them to celebrate a life of communism
so much as because bono wore one once.


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OfflineRedstorm
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Re: Viva Capitalism! [Re: Alex213]
    #4602878 - 08/31/05 10:49 AM (11 years, 4 months ago)

Quote:

Alex213 said:
but because the fact that people will wear the face of a murderer on their chests without knowing who he is.

True, but then again he hasn't caused anywhere near as many innocent deaths as George Bush. And he did something that George Bush wouldn't dream of in his wildest fantasies - he actually put his ass on the line and went and fought himself.

It's very hard to imagine if Che had been around he would have thought of cowering in a nuclear proof bunker a mile deep on Sep 11.




So just because he killed less people than someone else, that makes his behavior excusable? No way in hell.


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Invisiblebukkake
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Re: Viva Capitalism! [Re: Redstorm]
    #4602890 - 08/31/05 10:53 AM (11 years, 4 months ago)

I believe his point was he is no more evil than Bush is, but people still look at Bush as a demigod. Half of America, at that...

I hold Che in higher regard than Bush because he fought for his cause and died for it. This poor fool cites the Iraqi war as noble, just, and beneficial to the United States, though I doubt he has even spoken to his drunken party whore daughters about enlisting.


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