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InvisibleSuperMario
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McDonalds: Hungry for hip-hop
    #4020251 - 04/06/05 04:27 AM (12 years, 1 month ago)

McDonald?s is seeking to use Hip-Hop to promote their Big Mac sandwich and have offered money to rappers who include the sandwich?s name in a hit record by summer.

Magazine Advertising Age reported that McDonald's has hired marketing firm Maven Strategies to help get the sandwich name checked into upcoming songs.

Maven Strategies is also hoping to time the release of the record that names the sandwich around a broader marketing campaign McDonald?s hopes to launch.

McDonald?s will have final say over the content of the song that includes the name, but Tony Rome, CEO of Maven Strategies, said that McDonald?s is willing to allow the artists to determine how to incorporate the sandwich into their songs.

?The main thing is to allow the artists to do what they do best,? Rome told Advertising Age. ?We?re letting them creatively bring to life the product in their song.?

Artists will not receive any money upfront, but instead, McDonald's is offering $1 to $5 every time the song is played on the radio.

?The risk involved for upfront payment is all eliminated,? Rome continued. ?If an artist isn?t able to deliver [a hit], there?s no out-of-pocket cost to the client. You pay for performance.?

Maven Strategies performed well last year, after landing the Seagram?s Gin into five rap songs, from such acts as Kanye West, Twista, Franchise Boys and Petey Pablo.

?Hip-hop represents a large share of what pop culture is today,? Rome continued. ?Hip-hop?s endorsement of different brands give them a cool factor and representation among youth. They gain credibility by being mentioned in songs.?


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OfflineLocus
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Re: McDonalds: Hungry for hip-hop [Re: SuperMario]
    #4020315 - 04/06/05 05:04 AM (12 years, 1 month ago)

awesome :wink:


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The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity. ~ Albert Einstein
"Fear is the great barrier to human growth." ~ Dr. Robert Monroe



~~~*Dosis sola facit venenum*~~~

*Check my profile to listen to my music* :smile:


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Offlinebutterflydawn
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Re: McDonalds: Hungry for hip-hop [Re: Locus]
    #4020329 - 04/06/05 05:13 AM (12 years, 1 month ago)

music is not about product fetisizm,
music is not about making money,
music has nothing to do with poison food.


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InvisibleChairman Meow
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Re: McDonalds: Hungry for hip-hop [Re: SuperMario]
    #4020369 - 04/06/05 05:57 AM (12 years, 1 month ago)

i'd rather mcdonald's put the mcveggie burger on all of their menus. instead of only in california and canada.
even though i probably wouldnt eat it. unless i was really poor and starving.


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OfflinePhluck
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Re: McDonalds: Hungry for hip-hop [Re: butterflydawn]
    #4020389 - 04/06/05 06:26 AM (12 years, 1 month ago)

I find it kind of funny that people call McDonald's "poison food", when it's really the same as any unhealthy food anywhere. You can have a home cooked meal that's high in sodium and cholesterol too, but oh, it comes from a big corporation so it's "poison".

Just don't eat it all the damn time and you'll be fine.


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"I have no valid complaint against hustlers. No rational bitch. But the act of selling is repulsive to me. I harbor a secret urge to whack a salesman in the face, crack his teeth and put red bumps around his eyes." -Hunter S Thompson
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Offlinebutterflydawn
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Re: McDonalds: Hungry for hip-hop [Re: Phluck]
    #4020400 - 04/06/05 06:37 AM (12 years, 1 month ago)

Quote:

Phluck said:
I find it kind of funny that people call McDonald's "poison food", when it's really the same as any unhealthy food anywhere. You can have a home cooked meal that's high in sodium and cholesterol too, but oh, it comes from a big corporation so it's "poison".

Just don't eat it all the damn time and you'll be fine.




1-yes,unhealthy food is unhealthy food also if you cook it at your home,thread is about mcdonalds,thats why i targeted them,simple?
2-i find it kind of funny when the people don't get the idea behind big corporations and advertising.

'Just don't eat it all the damn time and you'll be fine.'
its not that simple.
anyways this thread is not about that,
there is a thread about that
how they fuck your mind with advertising
http://www.shroomery.org/forums/showflat.php/Cat/0/Number/3796919/page//fpart/1/vc/1

no need to change the subject,
problem here is about music,
lets focus on that

:sun:


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OfflinePhluck
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Re: McDonalds: Hungry for hip-hop [Re: butterflydawn]
    #4020405 - 04/06/05 06:40 AM (12 years, 1 month ago)

My post wasn't about the advertising, it was about the food.


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"I have no valid complaint against hustlers. No rational bitch. But the act of selling is repulsive to me. I harbor a secret urge to whack a salesman in the face, crack his teeth and put red bumps around his eyes." -Hunter S Thompson
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Offlinebutterflydawn
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Re: McDonalds: Hungry for hip-hop [Re: Phluck]
    #4020419 - 04/06/05 06:49 AM (12 years, 1 month ago)

yeah i know,
thread is about how they want to use music for making money


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OfflinePhluck
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Re: McDonalds: Hungry for hip-hop [Re: butterflydawn]
    #4020465 - 04/06/05 07:05 AM (12 years, 1 month ago)

Well, it's nothing new, really. They're probably just the first fast food company to do it.

It's kind of retarded, but whatever.


--------------------
"I have no valid complaint against hustlers. No rational bitch. But the act of selling is repulsive to me. I harbor a secret urge to whack a salesman in the face, crack his teeth and put red bumps around his eyes." -Hunter S Thompson
http://phluck.is-after.us


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Offlinebutterflydawn
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Re: McDonalds: Hungry for hip-hop [Re: Phluck]
    #4020469 - 04/06/05 07:07 AM (12 years, 1 month ago)

yeah for sure its nothing new,
you have to use sound mostly for effective advertising.

fuckers.


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OfflinePhluck
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Re: McDonalds: Hungry for hip-hop [Re: butterflydawn]
    #4020484 - 04/06/05 07:18 AM (12 years, 1 month ago)

Singling out McDonald's is kind of stupid, they're just one company, they didn't invent greed.


--------------------
"I have no valid complaint against hustlers. No rational bitch. But the act of selling is repulsive to me. I harbor a secret urge to whack a salesman in the face, crack his teeth and put red bumps around his eyes." -Hunter S Thompson
http://phluck.is-after.us


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InvisibleChairman Meow
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Re: McDonalds: Hungry for hip-hop [Re: SuperMario]
    #4020525 - 04/06/05 07:59 AM (12 years, 1 month ago)

to be honest it's a great marketing scheme for McD's. I'm sure their BigMac sales will noticeably increase.


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Offlinebutterflydawn
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Re: McDonalds: Hungry for hip-hop [Re: Phluck]
    #4020538 - 04/06/05 08:08 AM (12 years, 1 month ago)

Quote:

Phluck said:
Singling out McDonald's is kind of stupid, they're just one company, they didn't invent greed.




yeah singling out mcdonald'S is stupid
i hate them all,ok now?
thread is about that,that'S why i'm singling them out now.
sure i know they didnt invent greed

they are one of the biggest



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OfflinePhluck
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Re: McDonalds: Hungry for hip-hop [Re: butterflydawn]
    #4020548 - 04/06/05 08:22 AM (12 years, 1 month ago)

They aren't even the problem though, they're just the natural result of people who like fast food, and a legal system that allows corporations to exist as they do.


--------------------
"I have no valid complaint against hustlers. No rational bitch. But the act of selling is repulsive to me. I harbor a secret urge to whack a salesman in the face, crack his teeth and put red bumps around his eyes." -Hunter S Thompson
http://phluck.is-after.us


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Offlinebutterflydawn
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Re: McDonalds: Hungry for hip-hop [Re: Phluck]
    #4020559 - 04/06/05 08:38 AM (12 years, 1 month ago)

sure legal systems and those people who like fast food are the part of the problem.
but there is an ethical side of this situation.

to my mind it is an ethical responsibility to tell people true and give them preknowledge on what they are eating and what health consequences it has.
they do that on their web site,thats all.
plus,
even they would do that and write this on their menus as well
i still don't think it is ethical to sell that kind of stuff.

again,
there is a great thread about that subject.

but here in music-art-literarture,we should discuss;
should a composer sell his/her music to advertisers?
music which has written for an advertisement,is still music?

issues like that.

:sun:


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InvisibleChairman Meow
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Re: McDonalds: Hungry for hip-hop [Re: butterflydawn]
    #4020584 - 04/06/05 09:04 AM (12 years, 1 month ago)

you're kinda scary when it comes to this
but just so you know. if people dont know that fast food is bad for them, they are idiots.
1. nutritional info is available upon request.
2. there have been numerous studies which have been on the news, radio, papers, and the big screen.
it's their choice. it's unethical to do a lot of things. i'm sure you still do them. where did you buy your computer? where was it assembled? what was the sweatshop like?
what about your clothes? what about the food you buy from grocery stores? etc etc.
you can argue ethics for them all. people still do it.


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Offlinebutterflydawn
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Re: McDonalds: Hungry for hip-hop [Re: Chairman Meow]
    #4020633 - 04/06/05 09:48 AM (12 years, 1 month ago)

alright 3rd and last time,
its not because i'm scary when it comes to this.

i'll use caps lock maybe you'll get it at third time,

THERE IS A THREAD IN 'Politics, Activism and Law' ABOUT THAT ISSUE;
here is the link!!!
http://www.shroomery.org/forums/showflat.php/Cat/0/Number/3796919/page//fpart/1/vc/1

it is better to discuss it there!!!
this is music-art-literature!!!!!!!!

i would love to discuss that thing,why should i be scared???


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InvisibleChairman Meow
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Re: McDonalds: Hungry for hip-hop [Re: butterflydawn]
    #4020647 - 04/06/05 09:57 AM (12 years, 1 month ago)

it's called a subtopic. jesus christ.


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Offlinestefan
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Re: McDonalds: Hungry for hip-hop [Re: butterflydawn]
    #4020648 - 04/06/05 09:57 AM (12 years, 1 month ago)

butterflydawn is right, if you want to continue this discussion do it in the other thread. let's keep it on topic here from now on.


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InvisibleChairman Meow
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Re: McDonalds: Hungry for hip-hop [Re: stefan]
    #4020649 - 04/06/05 09:58 AM (12 years, 1 month ago)

she's the one who brought up "poison food", sweetie.


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