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scrantonstrangler
Trip till nothins intense


Registered: 03/27/11
Posts: 418
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DIY on Wix or Wordpress or pay?
#26800296 - 07/02/20 08:46 PM (3 years, 10 months ago) |
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Could use some web advice
I have a small virtual online holistic wellness practice and a wix site which looks nice but doesn't get hits no matter the seo I do in the wizard. Also a fiverr seo person back-linked to weird sites.
Should I..
A. Leave it because it doesn't matter, nothing will help, and get a job again B. pay 2500 for a website and $500 a month for seo from local company (I do trust the guy and he showed me what he does. C. Find a Fiverr Pro for $500 for wordpress website or 150 to remake mine and then have the above guy or fiverr person do SEO. D. Pay $120 month for website and SEO from a template company specializing in my industry which got fair reviews. Like 3/5 starts but said seo was garbage. E. Other
Thanks
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Ythan
ᕕ( ᐛ )ᕗ


Registered: 08/08/97
Posts: 18,840
Loc: NY/MA/VT Borderlands
Last seen: 9 hours, 46 minutes
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You're wasting your time with SEO in my opinion. If you want to spend money to get traffic I think you'll have better luck with something like Google or Facebook ads. You can start with a small campaign and get a better idea if it's worth pursuing. Once you prove your market with paid traffic you can worry about lowering the cost of customer acquisition.
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koraks
Registered: 06/02/03
Posts: 26,729
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Re: DIY on Wix or Wordpress or pay? [Re: Ythan] 1
#26800667 - 07/03/20 03:31 AM (3 years, 10 months ago) |
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I can't comment on the SEO stuff (I could, but Ythan gave good advice already). I can only say that when starting a business, it generally just takes some time to take off. The most powerful lead-generation mechanism is usually not being found through your website, but referrals from customers, so word-of-mouth. The drawback is that it takes time for the snowball effect to occur, but the advantages are many - it doesn't cost you anything, you don't have to put in any effort, and it tends to attract potential customers with a much better conversion ratio than through other channels because they already know (and often are already convinced) about you and your services and how it fits their needs/preferences.
You can also accelerate the process somewhat by simply getting out there; attend relevant events or meetings, talk to people - basically spread the word about your services.
So my advice would be to not stare yourself blind on online acquisition. It's just one component and not necessarily the one that will generate the biggest revenues (it might, but it's very uncertain).
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PTreeDish



Registered: 04/22/18
Posts: 353
Last seen: 1 month, 3 days
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Quote:
scrantonstrangler said: Could use some web advice
I have a small virtual online holistic wellness practice and a wix site which looks nice but doesn't get hits no matter the seo I do in the wizard. Also a fiverr seo person back-linked to weird sites.
Should I..
A. Leave it because it doesn't matter, nothing will help, and get a job again B. pay 2500 for a website and $500 a month for seo from local company (I do trust the guy and he showed me what he does. C. Find a Fiverr Pro for $500 for wordpress website or 150 to remake mine and then have the above guy or fiverr person do SEO. D. Pay $120 month for website and SEO from a template company specializing in my industry which got fair reviews. Like 3/5 starts but said seo was garbage. E. Other
Thanks
There is some not so great advice in this thread so I'll try and help point you in the right direction.
If you're looking to gain organic traffic, there is more to it than simply optimizing your site for search engine cralwers through whatever content management system (CMS) you are using.
Search engines use many factors in determining your organic rankings, including the following:
* How many other high-ranking sites link to your site * Who all is mentioning you in social media * The age and length of your domain * The quantity, quality and frequency of information published on your site
If you aren't proactively publishing new content that engages an audience and motivates them to link or share your website, then you will continue to have low organic search engine traffic, regardless of the web host or underlying CMS you use.
Simply rebuilding your site in another technology will have little to no effect on traffic if you do not have a content strategy plan.
If you have money to spend and want to experiment with driving paid traffic to your site, I think you'd be better off developing a few landing page variants with a very clear offer to entice the user to interact, sign up or make a purchase. From there, you would run advertising against the landing page variants (known as A/B testing), measure the results, pick the best one, iterate, rinse and repeat until you are satisfied with the results. Conversation rate (the number of people who sign up for your offer vs. total views of your site) is a really important number to measure and track as it will tell you whether or not your ad spend is generating the return you need for it to be profitable.
If I were you, I'd spend some time with a marketing person developing a content plan that spans your website, social media and whatever other mediums you can distribute your information and only then would I consider what technology platform should you use to support those efforts.
Hope this helps and good luck!
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scrantonstrangler
Trip till nothins intense


Registered: 03/27/11
Posts: 418
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Re: DIY on Wix or Wordpress or pay? [Re: PTreeDish]
#26835918 - 07/21/20 11:30 AM (3 years, 9 months ago) |
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Definitely helps. Have not pulled the trigger on anything yet. looks like i need to figure out some content. I work so much its hard to write and produce new stuff, but maybe thats what I need to be doing instead and cut back other hours. I made a podcast but it was daunting, and I write articles and have a blog but have not done anything in months, Thank you!
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