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Simplepowa
In Pursuit of Knowledge


Registered: 03/06/09
Posts: 4,310
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Russian Burger King Ad: Whoppers Are Totally Better Than Opiates
#18749146 - 08/23/13 09:31 PM (10 years, 5 months ago) |
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Spot Banned by TV Stations Says Time for Poppies Is Over Published: August 15, 2013
Well, this is one of the weirder marketing strategies we've come across lately. How many marketers go out of their way to compare their products to highly addictive narcotics?
Burger King in Russia is one. Russian TV stations have banned the airing of Burger King spot that positions the Whopper as a viable alternative to opiates.
In the spot, the Moscow Times notes the tagline is "The time of poppies is over!" The ad begins with a poppy flower -- do we need to point out here that heroin and opium are derived from the poppy -- being smashed by a falling Whopper. The voice-over then says: "This is a poppy. It was popular once, but now it's time has passed."
The Moscow Times also noted that this is a play on words. Poppy translated into Russian is "mak," a name the publication said has become synonymous with McDonald's.
Burger King Russia's website posted on Aug 12 that the ad was, as translated by Google, "banned from major Russian television channels. We have decided to publish it in the official YouTube channel of order so that everyone could see what you see on TV."
Burger King did not respond to a request for comment, though Burger King Russia's marketing director Ivan Shestov wrote in a company statement to the Moscow Times on Wednesday that the poppy is an analogy of a bad habit, and that the Whopper is an alternative to it.
http://adage.com/article/adages/burger-king-russia-likens-whopper-opiates/243690/
--------------------
Carl Sagan - "Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people." --- Robert Pirsig - "When one person suffers from a delusion it is called insanity. When many people suffer from a delusion it is called religion." --- Brian Cox - "[One] problem with today’s world is that everyone believes they have the right to express their opinion AND have others listen to it. The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense."
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LuSiD enthusiast
Stranger

Registered: 03/14/13
Posts: 4,325
Last seen: 4 years, 9 months
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Re: Russian Burger King Ad: Whoppers Are Totally Better Than Opiates [Re: Simplepowa]
#18750186 - 08/24/13 04:36 AM (10 years, 5 months ago) |
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Poppy is used for making heroin qnd opium. That's all it's used for. Nothing legal and equally destructive has any basis in poppy.
-------------------- I'm addicted to coke, weed, booze, ludes and speed. Not LSD, you can't get addicted to LSD, it was built by scientists. I ain't got no demons that gonna get woke. In erowid we trust. Just take your damn pills and don't ask any questions, you'll be fine.
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Atrium
Cunt Tickler

Registered: 08/18/13
Posts: 1,284
Last seen: 3 years, 4 months
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Re: Russian Burger King Ad: Whoppers Are Totally Better Than Opiates [Re: LuSiD enthusiast]
#18750699 - 08/24/13 09:28 AM (10 years, 5 months ago) |
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It doesn't even make a beautiful flower or anything. Kinda strange they allowed a plant drug to even exist ever huh?!?
-------------------- The only thing about Chemistry I like is all the psychedelics that come from it. The only reason I study Psychology is to have a legitimate excuse to enjoy Chemistry.
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SoundScape
Gutter-Rat Rag


Registered: 08/02/11
Posts: 268
Loc: Cleveland Ohio
Last seen: 8 years, 5 months
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Re: Russian Burger King Ad: Whoppers Are Totally Better Than Opiates [Re: Atrium]
#18751024 - 08/24/13 11:03 AM (10 years, 5 months ago) |
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id much rather ingest poppies or any of their derivatives than fucking burger king, i have my preferred poison thank you very much.
-------------------- .....And this is my music: https://www.youtube.com/user/MDS13Droog
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Big_Dave


Registered: 07/07/13
Posts: 393
Loc: DC burbs
Last seen: 5 months, 14 days
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Re: Russian Burger King Ad: Whoppers Are Totally Better Than Opiates [Re: SoundScape]
#18752288 - 08/24/13 04:35 PM (10 years, 5 months ago) |
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Fo sho. And I'm sure fast food kills a whole lot more than morphine, opium, and heroin combined. Just takes a few years longer to do it. And they've got a good point, burger king is def better than McDonalds.
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something cool
meandering

Registered: 01/30/12
Posts: 1,306
Last seen: 7 years, 4 months
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Re: Russian Burger King Ad: Whoppers Are Totally Better Than Opiates [Re: Simplepowa]
#18759217 - 08/26/13 10:54 AM (10 years, 5 months ago) |
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Video is removed. Is there another copy around?
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Repertoire89
Cat



Registered: 11/15/12
Posts: 21,773
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Re: Russian Burger King Ad: Whoppers Are Totally Better Than Opiates [Re: Simplepowa]
#18760866 - 08/26/13 06:34 PM (10 years, 5 months ago) |
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deCypher



Registered: 02/10/08
Posts: 56,232
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Re: Russian Burger King Ad: Whoppers Are Totally Better Than Opiates [Re: something cool]
#18761057 - 08/26/13 07:22 PM (10 years, 5 months ago) |
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Quote:
something cool said: Video is removed. Is there another copy around?
-------------------- We are all in the gutter, but some of us are looking at the stars.
 
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smack
Observer


Registered: 08/05/09
Posts: 5,600
Loc: Land of the Ice and Snow
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Re: Russian Burger King Ad: Whoppers Are Totally Better Than Opiates [Re: LuSiD enthusiast]
#18761414 - 08/26/13 08:59 PM (10 years, 5 months ago) |
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Quote:
LuSiD enthusiast said: Poppy is used for making heroin qnd opium. That's all it's used for. Nothing legal and equally destructive has any basis in poppy.
Well, to be entirely correct:
Poppy is also used in making medicinal codeine & morphine for the medical community. Its seeds are also used in "poppy-seed bagels" and other such things.
-------------------- 14:31
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