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InvisibleSimplepowa
In Pursuit of Knowledge


Registered: 03/06/09
Posts: 4,310
Budweiser is most popular beer among injured ER patients, pilot study says
    #18709228 - 08/15/13 01:52 PM (10 years, 9 months ago)

Brian Alexander NBC News
5 hours ago

Many people who end their Friday or Saturday nights in a hospital emergency room have been drinking alcohol. In fact, public health experts estimate that about one-third of all injury-related ER visits involved alcohol consumption.

But what, exactly, are people drinking? What types of alcohol and even what brands? Is there a direct link between advertising and marketing and later injury?

Until now, those questions have been unanswerable, frustrating alcohol epidemiology researchers. But if results of a pilot study conducted by researchers from Johns Hopkins Bloomberg School of Public Health hold up, there may soon be a way to connect the dots.

When the Hopkins researchers surveyed ER patients who’d been drinking, they found that Budweiser was the number one brand consumed, followed Steel Reserve Malt Liquor, Colt 45 malt liquor, Bud Ice (another malt liquor), Bud Light, and a discount-priced vodka called Barton’s.

Though Budweiser has 9.1 percent of the national beer market, it represented 15 percent of the of the E.R. “market.” The disparity was even more pronounced for Steel Reserve. It has only .8 percent of the market nationally, but accounted for 14.7 percent of the E.R. market. In all, Steel Reserve, Colt 45, Bud Ice, and another malt liquor, King Cobra, account for only 2.4 percent of the U.S. beer market, but accounted for 46 percent of the beer consumed by E.R. patients.

“Some products are marketed to certain groups of people in our society,” explained Traci Toomey, the director of the University of Minnesota’s alcohol epidemiology program, who was not involved in the study. Higher-alcohol malt liquor, for example, is heavily advertised in African-American neighborhoods. “So we might want to put some controls on certain products if we find they are tied to greater risk. But how they are marketed and priced is critical information and that has been very hard to study.”

“The Federal Trade Commission, in reports, and in personal communication with me, said this kind of research cannot be done,” David Jernigan, a professor of public health at Johns Hopkins and the director of the study told NBC News. “The National Institute on Drug Abuse gave me similar pushback.”

Though Jernigan was quick to point out that no conclusions could be made about beer or malt liquor advertising, pricing, or even consumption based on the study since it was too small – 105 patient interviews -- and took place in only one hospital in Baltimore in mostly black neighborhood, he proved such research was possible.

By using a drop down menu on a small notebook computer, the survey takers managed to obtain information from patients, and to include about 400 brands, in less than five minutes. At first, Jernigan, said, many patients refused to talk. But then the survey takers, with the permission of the emergency room staff, donned white coats. After that, patients talked freely.

Overall, malt liquor and lower alcohol beer dominated consumption but vodka, gin, brandy and cognac were overrepresented, too.

Brian Alexander is a frequent contributor to NBC News and a co-author of “The Chemistry Between Us: Love, Sex, and the Science of Attraction.”

http://www.nbcnews.com/health/budweiser-most-popular-beer-among-injured-er-patients-pilot-study-6C10925507


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Carl Sagan - "Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people."

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Robert Pirsig - "When one person suffers from a delusion it is called insanity. When many people suffer from a delusion it is called religion."

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Brian Cox - "[One] problem with today’s world is that everyone believes they have the right to express their opinion AND have others listen to it. The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense."

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InvisibleNWlight
Just look


Registered: 01/12/10
Posts: 18,686
Re: Budweiser is most popular beer among injured ER patients, pilot study says [Re: Simplepowa]
    #18709366 - 08/15/13 02:22 PM (10 years, 9 months ago)

hahaha...


this has nothing to do with budweiser. 

I think it would be more prudent to find a correlation between:

intelligence --> income --> choice of beer.


Case in point:

Quote:

The disparity was even more pronounced for Steel Reserve. It has only .8 percent of the market nationally, but accounted for 14.7 percent of the E.R. market





i'm sorry to make such a sweeping generalization, but generally poor people are stupider and make worse decisions, thus they buy the cheapest possible beer and make decisions that end them up in the E.R.

:lol:


I am not surprised by this at all.


again, I know i'm making a generalization but when taking the entire population of the United States into account I'm sure it's statistically significant


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:wizard::deemsters:

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Invisiblepwnasaurus
Stranger
I'm a teapot User Gallery


Registered: 07/16/08
Posts: 12,317
Loc: Canada Flag
Re: Budweiser is most popular beer among injured ER patients, pilot study says [Re: NWlight]
    #18711017 - 08/15/13 07:38 PM (10 years, 9 months ago)

Quote:

NWlight said:
hahaha...


this has nothing to do with budweiser. 

I think it would be more prudent to find a correlation between:

intelligence --> income --> choice of beer.


Case in point:

Quote:

The disparity was even more pronounced for Steel Reserve. It has only .8 percent of the market nationally, but accounted for 14.7 percent of the E.R. market





i'm sorry to make such a sweeping generalization, but generally poor people are stupider and make worse decisions, thus they buy the cheapest possible beer and make decisions that end them up in the E.R.

:lol:


I am not surprised by this at all.


again, I know i'm making a generalization but when taking the entire population of the United States into account I'm sure it's statistically significant



I agree completely.  It's correlation, almost certainly not causation.

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Invisiblelessismore
Registered: 02/10/13
Posts: 6,268
Re: Budweiser is most popular beer among injured ER patients, pilot study says [Re: pwnasaurus]
    #18712860 - 08/16/13 02:32 AM (10 years, 9 months ago)

Hospital sent me home without examining me when I had kidney stones

But the healthy looking 18 year old guy in blazer next to me who had a few beers and thought he had a heart attack they examined

They sent me back home each time

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Offlinedokunai
Cactus, Cannabis, Cubensis

Registered: 01/31/10
Posts: 1,878
Loc: Hyphal Heights, USA
Last seen: 7 years, 4 months
Re: Budweiser is most popular beer among injured ER patients, pilot study says [Re: lessismore]
    #18712900 - 08/16/13 02:58 AM (10 years, 9 months ago)

I'd be willing to bet there is another layer to this story that is not being discussed.  I bet those brand choices map in a statistically significant way to income.  Which also maps to educational level achieved, and other relevant factors.  Look, I doubt many people from the Hamptons, for example, can be caught saying "I just made $10 million on that stock transaction, pass me the Budweiser/Steel Reserve/Barton's bargain Vodka."

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Invisiblemrckb
Bob Sacamano
I'm a teapot User Gallery

Registered: 11/03/10
Posts: 2,852
Loc: ¯\_(ツ)_/¯ Flag
Re: Budweiser is most popular beer among injured ER patients, pilot study says [Re: dokunai]
    #18712957 - 08/16/13 03:43 AM (10 years, 9 months ago)

The only conclusion that can be taken from this research is "he proved such research was possible".


Stupid people buy shitty alcohol because its cheap. The only impact advertising would have had would be to inform these people that "bud lite is cheap". There are no hidden injury messages or agendas here.

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