Home | Community | Message Board

Marijuana Demystified
Please support our sponsors.

Feedback and Administration >> Shroomery News Service

Welcome to the Shroomery Message Board! You are experiencing a small sample of what the site has to offer. Please login or register to post messages and view our exclusive members-only content. You'll gain access to additional forums, file attachments, board customizations, encrypted private messages, and much more!

Jump to first unread post. Pages: 1

Registered: 10/01/02
Posts: 2,956
Loc: Russia
Drinking campaign fails
    #1750946 - 07/26/03 05:08 PM (14 years, 6 months ago)


Drinking campaign fails
Study: College alcohol abuse unaffected by responsible drinking campaign

Web posted Saturday, July 26, 2003
1:04 a.m. CT

From staff and wire reports

Attempts to curb binge drinking on college campuses have failed, according to a report by the Harvard School of Public Health College Alcohol Study.

The report, released Wednesday, said that so-called "social norms marketing" campaigns that were keyed toward moderation found that alcohol abuse increased at some campuses that employed the marketing campaign.

Social norms marketing blankets campuses with posters and fliers that promote moderation by reinforcing evidence that students who drink to excess are the exception, not the rule. Many colleges have adopted the campaigns since the mid-1990s, subsidized by alcohol manufacturers and various government agencies which have spent $8 million on the campaigns nationwide, the study said.

No Formal Programs at Area Campuses

Neither West Texas A&M nor Amarillo College have formal social norms programs.

WT has researched the program but hasn't moved forward on it, said Prairie Burgess, the university's assistant director of the student center.

She said that studies she has seen point out that the purpose of social norms programs is to get students to understand that not everyone drinks "because that's a very common perception, especially for freshman."

Amarillo College isn't a residential campus so drinking in dorms isn't so much of an issue there, said Judy Jackman.

She said the school tries to create awareness through periodic workshops and video showings.

"We just try to make a point that you can have a lot of fun without drinking," she said, adding "We don't feel like we have the problem with the majority of our campus drinking and driving."

She said there are "so many" issues the students say they need to know about - date rape, domestic violence and safe sex - and they don't feel drinking and driving is a problem.

Social norms marketing "looks great and it's not expensive to do," said Henry Wechsler, the director of the Harvard study. "The only problem is that it doesn't seem to work. It's a feel good program."

The report surveyed drinking patterns on 98 campuses, 37 of which have used social norms programs for one year. It measured for alcohol abuse in seven different ways. But no improvement in habits was found on social norms campuses by any of the measures, the study said.

Burgess said that a year's study isn't long enough to really know if the programs work.

The alternative to social norms marketing, he said, is for states and municipalities to crack down on low-priced alcohol specials offered by off-campus bars and liquor stores.

The man credited with starting the social norms movement in the 1980s took exception to Wechsler's findings.

Findings Disputed

"The case studies we've seen are finding a 20 percent reduction in the high-risk college drinking rate" over two year periods, said H. Wesley Perkins, a sociology professor at Hobart and William Smith Colleges in Geneva, N.Y.

Perkins called the report the latest in a series of efforts by Wechsler to discredit social norms marketing.

John Kaestner, the vice president for consumer affairs for Anheuser-Busch, said the social norms movement - backed financially by the brewery - is an effective tool in preventing alcohol abuse.

"Common sense says this program has a tremendous amount of merit," said Kaestner. "And we ought to give it a chance to work rather than take a shot at it."

The Associated Press and Amarillo Globe-News Staff Writer George Schwarz contributed to this report.

Post Extras: Print Post  Remind Me! Notify Moderator
Invisiblesir tripsalot
 Arcade Champion: Skeleton Park

Registered: 07/10/99
Posts: 6,486
Re: Drinking campaign fails [Re: TinMan]
    #1751568 - 07/26/03 10:31 PM (14 years, 6 months ago)

Geez, they work so well with alcohol if only the drug czar could gets his hands on these techniques. :rolleyes:


"Little racoons and old possums 'n' stuff all live up in here. They've got to have a little place to sit." Bob Ross.

Post Extras: Print Post  Remind Me! Notify Moderator

Registered: 01/28/02
Posts: 3,649
[Re: sir tripsalot]
    #1752547 - 07/27/03 08:58 AM (14 years, 6 months ago)

Post Extras: Print Post  Remind Me! Notify Moderator
Jump to top. Pages: 1

Feedback and Administration >> Shroomery News Service

Similar ThreadsPosterViewsRepliesLast post
* Amarillo jury find HIV patient needed to use marijuana [TEXAS] Bridgeburner 476 0 03/27/08 08:59 PM
by Bridgeburner
* Court abolishes new cannabis norms Bridgeburner 2,487 11 03/22/07 07:43 PM
by Hix
* Reefer Madness: Patient Acquitted in Medi-Pot Case Bridgeburner 825 2 04/04/08 07:38 PM
by kriminalelement
* Man charged in drug case AnnoA 578 0 11/26/04 12:38 PM
by Anno
* Have You Seen This? Drug Paraphernalia [TX]
( 1 2 all )
veggie 3,409 21 12/03/08 01:05 PM
by Le_Canard
* Psychedelic drug disguised as Valentine's candy veggie 1,544 15 02/10/05 06:01 PM
* Home-grown marijuana lands Amarilloan in jail Bridgeburner 994 4 07/13/08 12:06 AM
by Tbolg
* Senator, You Used to Be a Pot Head -- Now You're Talking Like a Narc MistaUNGA 2,190 8 07/08/07 09:17 PM
by emit

Extra information
You cannot start new topics / You cannot reply to topics
HTML is disabled / BBCode is enabled
Moderator: motaman, karode13, Alan Rockefeller, naum, Mostly_Harmless
1,418 topic views. 1 members, 3 guests and 2 web crawlers are browsing this forum.
[ Toggle Favorite | Print Topic | Stats ]
Search this thread:
Please support our sponsors.

Copyright 1997-2018 Mind Media. Some rights reserved.

Generated in 0.028 seconds spending 0.002 seconds on 17 queries.