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InvisibleveggieM

Registered: 07/25/04
Posts: 17,538
Billboard made of bacteria and fungi promotes movie "Contagion"
    #15059715 - 09/10/11 08:09 PM (12 years, 8 months ago)

I found this fascinating. I would go see the movie just based on this ingenious advertising ...

Contagion - Bacteria and Fungi Billboard


Two billboards made from live bacteria mounted in an abandoned storefront window in downtown Toronto are giving a whole new meaning to the term "viral marketing."

A team of scientists created the one-of-a-kind advertisements to promote director Steven Soderbergh's film Contagion, in theatres Sept. 9, starring Matt Damon and Gwyneth Paltrow.

Using 35 different strains of bacteria and fungi — including penicillin, mould and pigmented bacteria — CURB's team of 25 microbiologists and immunologists tested different strains of bacteria to see which would work best at creating a message that would slowly grow into letters making up the film's name.

Read full article here:
Bacterial billboard brings 'culture' to Hollywood marketing

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OfflineBothHands
Dog Coffee
Female User Gallery


Registered: 10/28/09
Posts: 13,177
Loc: Flag
Last seen: 5 years, 2 months
Re: Billboard made of bacteria and fungi promotes movie "Contagion' [Re: veggie]
    #15059723 - 09/10/11 08:10 PM (12 years, 8 months ago)

Oh shit, that's awesome. :awebig:

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Invisiblekoraks
Registered: 06/02/03
Posts: 26,729
Re: Billboard made of bacteria and fungi promotes movie "Contagion' [Re: veggie]
    #15066287 - 09/12/11 03:37 AM (12 years, 8 months ago)

That's pretty brilliant, akshually :brilliant:

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Invisiblepickeroo
Mycological Journeyman

Registered: 06/01/11
Posts: 377
Re: Billboard made of bacteria and fungi promotes movie "Contagion' [Re: koraks]
    #15078786 - 09/14/11 03:40 PM (12 years, 8 months ago)

That is really awesome.

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Offline5HTSynaptrip
Dopamine Enthusiast
 User Gallery

Folding@home Statistics
Registered: 09/14/08
Posts: 4,360
Loc: USA Flag
Last seen: 6 years, 1 month
Re: Billboard made of bacteria and fungi promotes movie "Contagion' [Re: pickeroo]
    #15079603 - 09/14/11 07:29 PM (12 years, 8 months ago)

:omgz:  So awesome!


--------------------


Science is a way of thinking much more than it is a body of knowledge. - My hero, who will be forever remembered, Carl Sagan.


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Offlines0ulfire
Male


Registered: 06/06/10
Posts: 460
Loc: USA Flag
Last seen: 2 years, 3 months
Re: Billboard made of bacteria and fungi promotes movie "Contagion' [Re: 5HTSynaptrip]
    #15083548 - 09/15/11 04:10 PM (12 years, 8 months ago)

wow.... that is awesome~!!


--------------------


"You can't see California without Marlon Brando's eyes" - Corey Taylor

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InvisibleBacchus
Lurker
Male User Gallery


Folding@home Statistics
Registered: 10/10/06
Posts: 914
Loc: ::1
Re: Billboard made of bacteria and fungi promotes movie "Contagion' [Re: s0ulfire]
    #15086253 - 09/16/11 07:52 AM (12 years, 8 months ago)

Judging by the real trailer, these billboards may be the only reason to see the movie.


Poor Matt Damon :frown:


--------------------


Living on a no-Flash diet is way easier than you think. Give it a shot.

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