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Yes on Prop. 19 Ads to Run on The
Daily Show and The Colbert Report:
"If We Vote, We'll Win!"
October 28, 2010 - drugpolicy.org
Marijuana Legalization Commercials to
Run Thursday, Friday and Monday
in Southern and Northern California - Hundreds of Prop. 19 Supporters to
Attend Stewart/Colbert Rally
In the days leading up to California's historic vote on Proposition 19,
advocates for the initiative to control and tax marijuana are taking
out ads on The Daily Show and Colbert Report.
Prop. 19 has generated worldwide news and many political strategists
have observed that it is compensating for the "enthusiasm gap" among
young voters who drove President Barack Obama to victory in 2008. With
the vote still too close to call, the initiative may be decided by
tapping into the youth vote. Polls have consistently shown that a
substantial majority of young voters support Prop. 19.
"Comedy Central's flagship shows are the perfect outlet for Prop. 19's
reform message," said Stephen Gutwillig, California state director of
Drug Policy Action. "Getting younger voters and progressive voters to
the polls Tuesday could well make the difference for this historic
initiative to end decades of failed, punitive and wasteful marijuana
policies."
The 30-second spot explains the benefits of ending marijuana
prohibition and ends by reminding viewers: If we vote, we win.
Text of ad: "They're hoping we don't vote this year. That's why they
don't talk about Prop 19. How it'll force the government to stop
wasting money on outdated pot laws. How it'll let the police spend more
time locking up real criminals. How it'll bring up to two billion
dollars a year to California. But the biggest thing they didn't tell us
about Prop. 19 is that the polls show if we vote we win. So vote yes on
Prop 19. (And we win.) Yes on 19."
The ads were paid for by the Drug Policy Action Committee To Tax And
Regulate Marijuana - Yes On Prop. 19, which is sponsored by Drug Policy
Action. The ads will run in San Francisco, Oakland and San Jose on
Thursday and Friday. They will also run in Southern California on
Friday and Monday, the night before the election.
Yes on 19 supporters also will bring the "Legalize Pot" message to
Stewart and Colbert viewers when several hundred people gather at the
"Rally to Restore Sanity" march in Washington, D.C.
"Supporters will march in business suits – not Birkenstocks – to
reinforce the message that there is no archetypal marijuana
legalization supporter," says Ethan Nadelmann, executive director of
Drug Policy Action.
"The desire to end marijuana prohibition crosses ideological and
partisan boundaries. Calls for reform come from across the entire
political and social spectrum – this week it was George Soros in the
Wall Street Journal, today it's students, civil rights leaders, law
enforcement, major unions and moms," said Mr. Nadelmann. "Our presence
at the rally brings these voices together."
Re: Yes on Prop. 19 Ads to Run on The Daily Show and The Colbert Report: "If We Vote, We'll Win!" [Re: veggie] #13406958 - 10/29/10 04:18 PM (13 years, 6 months ago)