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Registered: 12/15/02
Posts: 14,463
Loc: International waters
Last seen: 5 years, 6 months
thank GOD!!!
    #1230039 - 01/18/03 11:29 PM (15 years, 4 months ago)

After 70 years of gonzo profits, the ad industry is in its biggest tailspin since the Depression. Industry journals like Ad Age and Adweek keep talking about recovery, but in fact they're looking out at an empty horizon. It's wishful thinking - it's spin. In fact, a number of trends and vectors now point to a continual slide.

The industry has been let down by its instincts. It has lost the pulse. Let's put it in plain terms: the people do not want the ads. They are stressed by the myriad of messages their brains are forced to absorb each day. They are worried about their children, who now take in more than 20,000 commercials every year, according to the American Academy of Pediatrics. It's like the story of the village green where every villager is allowed to graze his sheep; each person adds to the herd until the landscape is ruined and useless to all. Today, our exploited mindscape is that kind of tragic commons. Advertisers fill every inch of available space. The rest of us get a crowded, oppressive mental commons that we know in our guts is close to collapse.

A series of recent studies confirm that all is not well inside our heads (see "Toxic Culture"). In the most intensive study ever of changing rates of depression, an international team led by Myrna Weissman of Columbia University found that depression is becoming both more common and more severe, and is striking at an earlier age. In the US, mood disorders have doubled since World War 11; if current global trends continue, mental illness will be more prevalent than heart disease by 2020.

There is no perfect data to link these effects to mental pollution, but we can point to a growing movement of mental environmental refugees. They seek out ad-free space to live in; they use technologies like TiVo and ReplayTV to bypass ads; they go on-line to avoid the traditional media. They are the first mental environmentalists, tracking their moods and psychic pollutants with the same passion that earlier generations brought to the battle for clean air, food and water.

Advertising's century has come to a close, and the wounded industry is poised for comeuppance. Ad pundits keep hoping that "content-commerce convergence" and "branded entertainment" will save them, but they only succeed in deepening the rebellion. In the end, no one needs another study to see the link between media clutter and mental health. We live it every day. The only question that remains is how and when we will rise up and change the advertising industry game forever.


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Registered: 11/12/02
Posts: 366
Loc: DownUnder
Re: thank GOD!!! [Re: Psilocybeingzz]
    #1230099 - 01/19/03 12:28 AM (15 years, 4 months ago)

Death to SPAM! :laugh: :laugh:



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old hand
Registered: 04/14/02
Posts: 910
Loc: comin' at ya
Last seen: 14 years, 1 month
Re: thank GOD!!! [Re: Psilocybeingzz]
    #1231728 - 01/19/03 06:32 PM (15 years, 4 months ago)

Cool, thanks for posting this.

Here's a freaky article about police cars with advertisements on them.

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