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OfflineAdamist
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Apple Patents Technology That Would Force Users to Interact with Ads
    #11483698 - 11/19/09 04:47 AM (14 years, 5 months ago)

Via New York Times:

Its distinctive feature is a design that doesn’t simply invite a user to pay attention to an ad — it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.

The system also has a version for music players, inserting commercials that come with an audible prompt to press a particular button to verify the listener’s attentiveness.

The inventors say the advertising would enable computers and other consumer electronics products to be offered to customers free or at a reduced price. In exchange, recipients would agree to view the ads. If, down the road, users found the advertisements and the attentiveness tests unendurable, they could pay to make the device “ad free” on a temporary or permanent basis.

Would anyone have guessed that Apple, so widely revered, would seek patent protection of a gimmick not unlike one used to sell vacation timeshares? (Agree to attend the sales seminar and get a free weekend getaway!) Or could anyone have predicted that the Apple of 2009, a company with premium products, would file a patent application that could make it a latter-day descendant of Free PC and ZapMe, companies that in 1999 gave away PCs engineered to always display on-screen ads?

What the application calls the “enforcement routine” entails administering periodic tests, like displaying on top of an ad a pop-up box with a response button that must be pressed within five seconds before disappearing to confirm that the user is paying attention.

These tests “can be made progressively more aggressive if the user has failed a previous test,” the application says. One option makes the response box smaller and smaller, requiring more concentration to find and banish. Or the system can require that the user press varying keyboard combinations, the current date, or the name of the advertiser upon command, again demonstrating “the presence of an attentive user.”


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OfflineSeussA
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: Adamist]
    #11483719 - 11/19/09 05:05 AM (14 years, 5 months ago)

> Would anyone have guessed that Apple, so widely revered, would seek patent protection of a gimmick not unlike one used to sell vacation timeshares?

Apple has a ton of patents that they do not use, as do most large tech companies.


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OfflineAnnom
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: Seuss]
    #11483763 - 11/19/09 05:36 AM (14 years, 5 months ago)

Yeah, every large company has strange patents like this. Not very likely they will use it.

I'm more scared that Google will use more and more aggressive ads in the future.

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OfflineSeussA
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: Annom]
    #11483810 - 11/19/09 06:14 AM (14 years, 5 months ago)

> I'm more scared that Google will use more and more aggressive ads in the future.

As long as there is decent competition in the industry, things that tend to annoy customers will be kept to a minimum.  Monopolies are what allow companies to ignore customer feedback and force us to endure what they decide to provide.  It is ironic that the article author assumes that Apple is going to use the technology to force advertisements upon us, when Apple could actually protect us from having to endure the technology at the hands of others (by refusing to use or license the technology).


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Offline5HTSynaptrip
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: Seuss]
    #11485619 - 11/19/09 01:38 PM (14 years, 5 months ago)

Something so irritating would do very poorly imo... if it ever is to be developed it would have to be on something so amazing as to almost impose a monopoly.  I could see something shitty like itunes ending up with something like that, and it would really piss me off, but it would piss off most people and end up sabotaging itself.


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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: Adamist]
    #11496532 - 11/21/09 12:25 AM (14 years, 5 months ago)

Some day we'll have implants that verify our attention. :borg:

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Offlinesnoot
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: 5HTSynaptrip]
    #11497269 - 11/21/09 05:50 AM (14 years, 5 months ago)

Quote:

5HTSynaptrip said:
Something so irritating would do very poorly imo... if it ever is to be developed it would have to be on something so amazing as to almost impose a monopoly.  I could see something shitty like itunes ending up with something like that, and it would really piss me off, but it would piss off most people and end up sabotaging itself.





you could say that for ads already, they are incredibly irritating and they do VERY well;


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Offline5HTSynaptrip
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: snoot]
    #11497389 - 11/21/09 07:05 AM (14 years, 5 months ago)

Not really, when popups were rampant people flocked to the browsers that cut back on them the most.  A piece of software that would force you to read a popup, then do something to verify your attention, is way different than most of the things we've dealt with.  That would be like trying to post on the shroomery and being forced to read some ad every time you wanted to make a post... this site wouldn't be very popular.


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Science is a way of thinking much more than it is a body of knowledge. - My hero, who will be forever remembered, Carl Sagan.


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Offlinesnoot
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: 5HTSynaptrip]
    #11497714 - 11/21/09 09:24 AM (14 years, 5 months ago)

not really? then why is so much made in ad revenue regardless.


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I am incapable of conceiving infinity, and yet I do not accept finity.
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OfflineThe24HourMC
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: snoot]
    #11499550 - 11/21/09 03:44 PM (14 years, 5 months ago)

fuck that bullshit. theres nothing i hate more than a pop up when im watching a movie or listening to music.


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OfflineWakeboardrB
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Re: Apple Patents Technology That Would Force Users to Interact with Ads [Re: The24HourMC]
    #11520300 - 11/24/09 04:50 PM (14 years, 5 months ago)

You guys are missing the point of this.

Quote:

The inventors say the advertising would enable computers and other consumer electronics products to be offered to customers free or at a reduced price. In exchange, recipients would agree to view the ads. If, down the road, users found the advertisements and the attentiveness tests unendurable, they could pay to make the device “ad free” on a temporary or permanent basis.





So they could potentially offer computers or software for free or at a reduced price in exchange for requiring users to view ads.

What's wrong with that? If you don't want to participate, you don't have to.


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