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 Chemy
Abusus non tollit usum
  
Registered: 10/05/07
Posts: 3,522
Loc: Nassau, Bahamas
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 White house takes new tack in drug war
#7948779 - 01/29/08 12:34 AM |
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United States
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Super Bowl Spot Cautions Against Prescription-Drug Abuse by Teens
WASHINGTON -- The White House drug office will use its first Super Bowl spot in four years to caution that the biggest teen drug danger could be the legal medicines stored in parents' medicine chests.
The White House drug office's Super Bowl spot features a drug dealer complaining that his business is down because teens are getting high from abusing drugs in the medicine cabinet.
The spot is part of a 12-week multimedia campaign that for the first time switches the focus from teens to their parents, and delivers a loud warning that it's no longer just illegal drugs that put teens at risk.
The $14 million push, which will get $28 million in airtime, was produced by Interpublic Group of Cos.' DraftFCB for the Partnership for a Drug-Free America. Draft is the drug office's agency, but the creative is produced by a number of agencies.
The Super Bowl spot, to air at the close of the first half, features a drug dealer complaining that his business is down because teens are getting high from abusing drugs in the medicine cabinet. It ends with an announcer saying: "Teens don't need a drug dealer to get high, safeguard your prescriptions. Safeguard you teens."
Fox has been asking up to $3 million for a Super Bowl spot. Drug office officials declined to say what the government paid, but said the spot was purchased well in advance at a good price. Under the youth anti-drug program, media companies have to provide a free spot of similar media weight for every spot the government buys. Those free spots will occur in other Fox programming.
Newspaper ads and a second TV ad will follow, and the drug office is also buying ads on bags used by pharmacists to dispense prescription drugs.
Spending on the drug ad program has been declining. Only $60 million was authorized by Congress this year, less than half of the $130 million requested and less than a third of the spending in the campaign's early days. The cuts led the drug office to suspend a second campaign aimed at parents and influencers and to concentrate on teens. National ads are about marijuana and other illegal drugs; an anti-methamphetamine campaign also runs in some markets.
"Teen drug abuse has gone down sharply -- marijuana over 26% in the last six years," said Thomas A. Riley, a drug office spokesman. "Teen meth has gone down too. The only thing that hasn't gone down is prescription drug abuse. These ads are intended to shock and surprise parents and put this on their radar screen."
Partnership President-CEO Stephen J. Pasierb said household medicine abuse is increasingly showing up. "We have done a ton of research and prescription drug abuse is an entire new tier of substance abuse. One of five kids potentially abused prescription drugs and one in 10 reported abusing over-the-counter cough medicine," he said. "What we see in research is that kids and parents think the drugs safer than street drugs. In fact, they are every bit as deadly."
Asked whether the untimely death of actor Heath Ledger, which may possibly have been due to an overdose of legal prescription drugs, caused the drug office to reconsider the timing of the campaign, a drug-office spokesman said it did not.
Regarding the Super Bowl buy, Mr. Pasierb cited the telecast's viewership and cachet. "It's a great opportunity to make a national impact and particularly with the writers strike, we are losing some of marquee events we had."
The latest effort is far tamer than some of the drug office's earlier Super Bowl efforts. In one of the most controversial spots, which ran five months after the Sept. 11, 2001 terrorist attack, an ad showed a shopping list that includes an AK-47 rifle. "Where do terrorists get their money?" asked the voice-over. "If you buy drugs, some of it might come from you."
http://www.mapinc.org/norml/v08/n096/a08.htm
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The thesis that I want to advance today is that the drug war and the laws that prohibit the private consumption of certain drugs are unconstitutional. Prohibition laws, themselves, violate every tenet of limited government that is embodied in our Constitution.
http://www.paulhager.org/libertarian/drug_con.html
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 smily
full time fun
Registered: 07/13/06
Posts: 676
Loc: honalee
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Re: White house takes new tack in drug war [Re: Chemy]
#7948823 - 01/29/08 12:44 AM |
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yeah our tax dollars at work right LOLOLOOL 
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http://www.shroomery.org/forums/showflat.php/Number/8013003#8013003 CrAnKy PiLlOwS YeAh PiLlOwS
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ToiletDuk
Chicken Felcher
Registered: 05/16/03
Posts: 33,866
Loc: EarthFarm 1
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Re: White house takes new tack in drug war [Re: Chemy]
#7949036 - 01/29/08 02:04 AM |
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In these debt-ridden times, it's sickening to see the Government throwing good money after bad. 
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nk pakelika
Visual assassin
Registered: 04/02/07
Posts: 304
Loc: the mirror
Last seen: 25 days, 16 hours
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Re: White house takes new tack in drug war [Re: ToiletDuk]
#7949075 - 01/29/08 02:24 AM |
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im just supprised that they didnt force the commercial on the air and not have too pay for it. oh well atleast ill be able too get a beer without missing a good commercial this super bowl.
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when i get up i wake-n-bake, take a pis and shake, my clock stops at 420 what you want me too say.
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LoWgRoW
Strange
Registered: 09/22/07
Posts: 212
Loc: NYCHITY
Last seen: 5 hours, 52 minutes
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Amazing that they are going after drug companies! Bushes and Clinton's are invested in those companies. What is going on?
Actually I'm glad that they are finally fighting the most widely abused drugs for adults and teens. But the ad targets just teens? The drugs that the doctor prescribes are the worst ones.
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Beauty in things exists in the mind which contemplates them. - David Hume
Your fortune for today...
Avoid negative people.
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Chemy
Abusus non tollit usum
Registered: 10/05/07
Posts: 3,522
Loc: Nassau, Bahamas
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Re: White house takes new tack in drug war [Re: LoWgRoW]
#7949248 - 01/29/08 05:57 AM |
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Quote:
LoWgRoW said:
Amazing that they are going after drug companies! Bushes and Clinton's are invested in those companies. What is going on?
Actually I'm glad that they are finally fighting the most widely abused drugs for adults and teens. But the ad targets just teens? The drugs that the doctor prescribes are the worst ones.
Maybe they're losing money from their crack and heroin profit shares?
Limit availability to all the other drugs and the only drugs available 24/7 are heroin and crack.
Quote:
features a drug dealer complaining that his business is down because teens are getting high from abusing drugs in the medicine cabinet.
weird, why are they concerned with drug dealers losing business?
Just a thought. I'm not a conspiracy type person.
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The thesis that I want to advance today is that the drug war and the laws that prohibit the private consumption of certain drugs are unconstitutional. Prohibition laws, themselves, violate every tenet of limited government that is embodied in our Constitution.
http://www.paulhager.org/libertarian/drug_con.html
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pong
kretan
Registered: 02/09/06
Posts: 1,516
Loc: west coast
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Re: White house takes new tack in drug war [Re: Chemy]
#7949309 - 01/29/08 07:02 AM |
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lol
its gonna be a funny one HAHAHAHA
i cant wait to see it high as a kite!
they keep stooping lower and lower. who the fuck wants to talk about drug problems during theh superbowl hhaha
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Boom
jerk
Registered: 06/16/04
Posts: 10,402
Loc: jersey
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Re: White house takes new tack in drug war [Re: LoWgRoW]
#7949376 - 01/29/08 07:38 AM |
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Quote:
LoWgRoW said:
Amazing that they are going after drug companies! Bushes and Clinton's are invested in those companies. What is going on?
OMG its a conspiracy, they want people to throw out their old medicine so they have to buy new medicine -- it's the corporations using our evil government as puppets!
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Cubie
El. S. De.
Registered: 01/11/08
Posts: 1,468
Loc: Down the rabbit hole...
Last seen: 2 months, 11 days
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Re: White house takes new tack in drug war [Re: Boom]
#7949427 - 01/29/08 08:02 AM |
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The captian has flicked on the seatbelt light, please fasten them tightly... And don't eat the propaganda please
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mickdawg666
wake up! youve got sickle cell
Registered: 07/06/04
Posts: 1,415
Loc: hb, cali
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Re: White house takes new tack in drug war [Re: Cubie]
#7949710 - 01/29/08 09:32 AM |
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i tink medicaion is bad. jorge bush says we sould buy new medicasson. i am, a happy citiicen of teh unites sts of amerca
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Teh PYrAmId 0f zerg:
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/__NOOBIES__\
notapillow said: "you are going about this endeavor all wrong. clear your mind of useless fear and concern. buy the ticket, take the ride, and all that.... "
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Spiritual Seeker
Nothing Matters
Registered: 05/12/07
Posts: 276
Loc: America
Last seen: 2 days, 5 hours
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Thank god. Drug dealers are finally getting attention off their asses. Now its on the parents! Pretty funny in my opinion. There are alot of old stupid fucks. Im glad they are trying a "New Tatic" They will try every tatic in the book before they finally say....
"Ya know what? Maybe if we legalize pot kids will stop huffing shit or drinking cough syrup, im mean if we think about it, there are alot worse things then pot right?"
-old white guy in office
Be proud people. The way i see it, not only did the enemy waste a bunch of money.......but this is a step forward in the right directioin! 
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"I'm not afraid of death.....I just don't wanna be there when it happens"
-some guys post on Shroomery
Edited by Spiritual Seeker (01/29/08 10:40 AM)
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usg543
Registered: 02/11/07
Posts: 3,021
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i just skimmed over the article, but i'm starting to think.... scientology is behind this. if you've been keeping up with the news, they are against persription pills and have been donating tons of money and lobbying against them.
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HighHat
USDA Certified, Grade A 3===D
Registered: 01/24/08
Posts: 244
Loc: I TiVo my eBay. Constantly.
Last seen: 8 days, 13 hours
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>"Teen drug abuse has gone down sharply -- marijuana over 26% in the last six years," said Thomas A. Riley, a drug office spokesman. "Teen meth has gone down too. The only thing that hasn't gone down is prescription drug abuse.
WHAT?!?!?!?! Since when is pot use in decline?! I could have sworn that it was running rampant. That's what just about every other "study" that I have ever read has said, or have I been smoking too much?
Personally, I think this is a good ad. Pharms are some of the nastiest drugs out there, but since they come from a doctor, nobody really takes much notice when a few of their oxy's go missing.
>Be proud people. The way i see it, not only did the enemy waste a bunch of money.......but this is a step forward in the right directioin!
It's not "the enemy's" money, its ours, and yes, it is being wasted in sickeningly large amounts.
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Have you ever felt like you were wearing a hat, but you weren't?
"Those who would give up Essential Liberty to purchase a little Temporary Safety, deserve neither Liberty nor Safety" -Letter from the Pennsylvania Assembly, November 11, 1755
This profile is strictly for role-playing. Any alleged association with illegal activities is purely fictional.
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ledfut
I once jerked off w/ both hands
Registered: 02/22/07
Posts: 1,386
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Re: White house takes new tack in drug war [Re: Chemy]
#7951820 - 01/29/08 06:25 PM |
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i'm assuming this ad will be sandwiched between ads for budwiser and miller lite.
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May our only occupation be not having a job.
May the only cocktails that we make be molitov.
-Johnny Hobo and the Freight Trains
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hpi
stoner
Registered: 01/17/07
Posts: 1,349
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Re: White house takes new tack in drug war [Re: ledfut]
#7955668 - 01/30/08 01:46 PM |
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Of course it will, im 100% sure it will.
This is stupid and another waste of money, It's gonna be telling the kids/teens all this and probably a lot of the kids right now don't know that you can get high from these things and once there told there gonna go use them to get high.
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LoWgRoW
Strange
Registered: 09/22/07
Posts: 212
Loc: NYCHITY
Last seen: 5 hours, 52 minutes
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Re: White house takes new tack in drug war [Re: hpi]
#7959354 - 01/31/08 07:54 AM |
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conspiracy.. sorry I was on a rant that day. My mom was extremely addicted to pills prescribe by the doctor. It was a single parent home so I had to deal with all the issues. It's always been a sore point with me.
Sorry
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Beauty in things exists in the mind which contemplates them. - David Hume
Your fortune for today...
Avoid negative people.
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