Good question.

Also, to the original poster: Your line art is very crisp and fresh, but it's self-defeating to have a logo that's hard to read...

further, I think the color scheme is kind of weak... that teal color especially.

And finally, I don't like how you used such completely different "fills" for the B and M versus the middle of the word... it's very distracting to the eyes, and first impression does not see a word at all as a result.

Hope that wasn't too harsh... instructive criticism.

Edit: Rethinking my comment about the fills on blossom... it's not so much the fact that it's different from the B and the M, the problem is the middle is filled with a pattern that's the same color as the background behind the word collectively... that's why you don't see the word in first impression.

Here's an idea, just throwing it out there... you could kind of 'fade' the red from the B and the M towards the center of the word... so it fades from solid red, to the purple pattern, then back to the solid red. That'd be cool.